Discipline Client
Advertising Alberta Forest Products Association
This was the winning campaign for the 2025 Advertising Club of Edmonton Student Case Competition. The project was completed with my teammates in marketing and design: Anay Misra, Rahima Tasneem, Sabrina Parson-Magrath and Terra Achtymichuk. The brief for this project challenged us to create an innovative campaign on a limited budget for Alberta Forest Week, for the client, the Alberta Forest Products Association (AFPA). This campaign connects the urban-neutral population with the Alberta forest industry through tangible, relatable media channels.
