Discipline Company
Advertising Alberta Forest Products Association
This was the winning campaign for the 2025 Advertising Club of Edmonton Student Case Competition. The project was completed with my teammates in marketing and design: Anay Misra, Rahima Tasneem, Sabrina Parson-Magrath and Terra Achtymichuk. The brief for this project challenged us to create an innovative campaign on a limited budget for Alberta Forest Week for the client, Alberta Forest Product Association (AFPA). This campaign serves to connect the urban-neutral population with the Alberta forest industry through tangible and relatable media channels.
