Discipline Company
Branded Campaign Alberta Council for the Ukrainian Arts
The final outcome of this project, a branded campaign, aims to bring awareness to the work of the ACUA by highlighting the vibrancy of Ukrainian culture in Alberta. It promotes cross-cultural understanding by sharing immigrant stories and encouraging others to reflect on and share their own experiences.
The campaign begins with a strategic approach, centred on an intentional message designed to resonate with its audience. The visuals use a collage-based approach that combines traditional Ukrainian art forms, such as embroidery, with contemporary design practices. This pairing creates a duality between past and present, emphasizing the continuity and evolution of cultural identity.
This is a necessary extension to the campaign as ACUA currently has a small online presence. Using social media would also engage a younger audience, a demographic that is currently being underutilized.
The website acts as the landing page and collection site for the campaign. It remains on ACUA's website as a subsite. It displays profiles of people who have shared their stories and acts as a way for others to join in.